UNLOCK THE POWER OF VIDEO
Video is one of the most dynamic and effective tools available to marketers today, quickly becoming the primary medium of communication for the digital consumer. Whether you’re telling a story or advertising a product, people find video to be more engaging and memorable than any other type of content. Our team is here to help you save time, resources, and budget while unlocking the power of video marketing.
By the nUmbers
81% of businesses use video as a marketing tool (Hubspot)
72% of customers would rather learn about a product or service by way of video (HubSpot)
56% of people use YouTube to learn something new (Google)
59% of executives would rather watch a video than read text (Wordstream)
Video in your emails can increase click rates by 300% (HubSpot)
Video on your landing page can boost conversion rates by up to 80% (Unbounce)
full service video production
Check out our most common video offerings below. If you don’t see what you’re looking for, let us know. Our team has experience with much more. We also offer content production bundles, allowing you to gain economies of scale by combining multiple video and photography deliverables into one project.
If your brand has a YouTube Channel or wants to take your recipe videos up a notch on your website or blog, why not have a chef, influencer or brand ambassador demo your product? Typically running a few minutes in length, these engaging videos are shot in studio or on-location with talent, lighting, sound, food styling and props.
Recipe videos are a popular way to provide value to consumers, used on websites, blogs, social media and in emails to educate, inform or stay top-of-mind. Overhead-style recipe videos are typically shot in studio with lighting, food styling and props.
Video triggers emotion, has high retention rates and is often preferred over text by today’s digital consumer, so it’s no surprise marketers are overwhelmingly turning to video to tell a story or communicate an important brand message. Typically shot on-location with representatives of the organization, brand videos can take a variety of formats, but always pack an emotional punch.
Opportunities for using video across digital advertising platforms are endless, plus video advertising is more targeted and measurable than broadcast media. Video ads can take many different formats and production can be customized to fit your marketing objectives and budget. Picnic can help design and execute your digital ad buy as well as produce the ads.
Video testimonials are considered the most effective converting-tool used in marketing today. Leverage the power of social-proof and authentic emotions to nurture trust and convert customers. Equally effective for B2C or B2B marketing, testimonials are typically shot on-location with customers sourced by the brand.
Stop Motion is a fun technique that allows you to tell a variety of stories, such as introducing a new product, demonstrating a recipe or creating an engaging ad. Stop Motion videos are typically shot in a studio with lighting, food styling and props.